Senior Girls get creative for BIMA Digital Day

Senior Girls get creative for BIMA Digital Day

A group of 15 Year 8 girls took part in the annual BIMA Digital Day challenges on Wednesday.

The girls, who were split into three groups of five, took on the following challenges, supported by Manchester-based digital agency Amaze.

Powered Up Pets: To create an innovative digital product or service for LV= Pet Insurance customers that could help pet owners keep their pets healthy; make pet ownership more social, or take some of the hassle out of owning a pet.

The group's idea was called 'PawPrint' which was a smart collar and mobile app to monitor the feeding and fitness of a dog with the aim of improving the health of the user's pet and reducing their pet insurance premiums.


Smart Schools: To imagine a way that digital advancements, such as the below, could be used to improve one of the following aspects of school life:

A) This week is Anti Bullying Week. Imagine a way that technology could be used to reduce bullying in school and online or encourage others to stand up to bullying.

B) Classrooms of the Future. How could digital technologies improve your school or your learning experience? Let your imagination run free and don’t be constrained by what’s possible 'right now'.

The group's idea was called 'Click2020' and was the use of facial recognition to monitor student well-being innovatively and manage energy use within schools.


3. Fashion of the Future: To create a piece of wearable technology that would solve a problem that you, your family or friends face in everyday life. Don’t be afraid to think big and be creative.

The group's idea was called 'Code Vision' which was smart glasses for the police to help them more effectively deal with crime.


Miss Deverell-Smith from Amaze was incredibly impressed with the level of creativity demonstrated and the standard of ideas produced by each group, but ultimately Code Vision were awarded the prize for 'Best in School' after our own 'Dragons' Den' pitches had taken place.

All three ideas have been entered as part of the national BIMA DDay competition and we await the results sometime in the new year.

BIMA Digital Day is held in schools nationwide and prizes for the winners include a £500 cash prize and a Digital Day certificate, Vue Cinema tickets, a Sky Academy experience and up to 25 points for each student towards their iDEA Bronze Award.